The Article : Comment on the relevance of the comments today...
1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad.
These two are now linked heavily in regards to marketing. With technology these days and the ongoing use and growth of social media it has become a very important relationship which web and ad has become. Web these days is a very successful, fast way to advertise and access a mass audience. There are literally billions online today and it continues to grow so for the marketer it is vital to keep up to date online.
2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual.
Myspace is a thing of the past. It's audience has dramatically declined in the past few years as Facebook, Twitter and other social media outlets have grown due to the easy functionality of it.
3. Big/bold/authentic works.
Marketers need to capture a possible consumers eye and draw them into their add. Having a boring add will decrease the chances of people taking notice of the advertisement. That's why something eye catching and bold/different will draw them in, if they don't purchase the item they have still seen the item and could return. The ad may also therefore prompt positive word-of-mouth advertising among viewers.
4. It’s Not About Polish.
It isn't always about polish, some companies spend thousands on failed advertisements then some spend very little and have success. An example of a cheap option may be as simple as a Youtube video going viral, therefore it comes down to being creative and connecting with the consumers and target markets successfully.
5. Here comes the evolution of the closed network.
If your going to use the internet in any way prepare to respect, engage and inspire. Otherwise your not using it to its full potential.
You have developed some really great ideas here Jacob, well done.
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