Sunday, 21 October 2012

Topic 10 - Web PR

In the present time it is important to build a voice and strong presence online through blogging, press releases, online articles and social media.

The following video by Seth Godin ‘this is broken’ makes you think about every context of digital marketing. You will now find yourself always on the lookout for ‘this is broken’ and you ways to potentially fix it.



Seven kinds of broken:

- not my job

- selfish clerks

- the world changed

- I didn't know

- i'm not a fish

- contradictions

- broken on purpose
 
Having a good online reputation is vital to expanding and growing your name or business. Once tarnished it is very difficult to regain and retain consumers as once it's online it is there forever and you no longer have any control over where it may end up. Therefore it is extremely important to grow the brand name and continue to keep the reputation positive as word of mouth is a very powerful and uncontrollable tool for any organisation.

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