Week 2 Crowdsourcing

Crowdsourcing

1.What is the definition of crowdsourcing?

Crowdsourcing is taking a job traditionally performed by a professional and distributing it to an undefined, generally large group of people in the form of an open call.

2. What is the difference between the wisdom of the crowd and crowdsourcing?

Wisdom of the crowd is when the overall crowds ideas are used for their knowledge, skills and opinions instead of just one individuals. The difference between this and crowdsourcing is that with crowdsourcing individual ideas maybe chosen from the crowd and then those specific individuals are then rewarded for their contribution.

3. What are the benefits of crowdsourcing for both consumers and brands?

There are many benefits to using crowdsourcing as a form of receiving information about products and certain solutions. Some of these benefits can include;

• Lets the consumers have their input
• It lets the consumer feel involved and apart of the organisation
• It brings with it new ideas
• Can be low cost for the organisation
• Can help build a positive relationship with the consumers
• It can reach consumers/mass' all over the world
• Its quick and easy

4. Examples of crowdsourcing:

The example found was Poptent, the link for this is http://www.poptent.net/ . This was attention grabbing as it is a video advertising site which presents concepts of crowdsourcing. This seems quite successful as it can incorporate creative and attention grabbing posts.


5. Explore the 99designs site: http://99designs.com.au/

What is your opinion and do you think there are any ethical considerations?

I think this website is very worthwhile for the person wanting a design as it gives them the chance to receive many designs all at a low cost instead of just one. The other side to it though is with the people who are actually creating the designs. They only will get paid if they win the competition and they also lose their copyright privileges once the product is accepted.