Topic 6 - Advertising and Affiliate Marketing

1. Define the following:

- Optin: give organisations/companies the consent to send emails to you.

- Opout: the option for you to stop emails from being sent to you also known as unsubcribing.

- Spam: receiving emails that you did not sign up for.

- CPA: (cost per action) this is when a new customer is attained in which the advertiser is only paid upon when a certain the goal is achieved.

- CPC: (cost per click) advertiser only pays when an individual clicks on the advertisement which takes them to their website

- CPM: (cost per mil) this is the amount paid for every 1000 clicks on an advertisement.

- Google Adwords: allows advertisers to place their ads on Google's content and search results.

2. Think about your own behaviour when browsing online. Do you pay attention to display adverts? Is there a difference between the ones that catch your eye and those that don’t?

When I browse online I don't usually notice adverts on the screen as most of the time they do not interest me at all. The ones that annoy me most are the ads that you accidentally click on and open up another screen even though you do not want to visit the site. Along with ads that 'pop-up' over the current window are extremely frustrating.

Ads that do catch my eye are generally ones in which i am interested in; such as sport, if i have no interest in them i generally don't notice them.

3. What is the difference between the mindset of someone responding to a display advert and someone conducting a web search?

Someone who is responding to a display advert may or may not have been looking in particular for that product. They may have been looking for something else and came across the ad and decided then that they may need the product.

Someone conducting a web search is more likely to have a more specific mindset and will be looking for something more specific. Which they are more likely not to stray from their goal.

4 . What is the link between this video and email SPAM?

The link between this video and SPAM is that SPAM has taken over the internet. In the video it is seen that SPAM had taken over the menu with some individuals not liking SPAM at all. This is exactly how it is seen on the internet as SPAM now has a regular (unwanted) presence in emails today with not many people appreciating this; as it can be very annoying and also can contain viruses and scams if people are not careful.